Have you thought to yourself, “yeah, we really should update our website” or “our company should probably have a website”, but then thought of a reason (excuse) why not to do it now or worse yet – why you think you don’t need to do it at all?
If so, please read this brief article – it might give you a GOOD reason to change your mind!
The economy is down so I am waiting
We all know the economy has had a certain amount of stress over the past few years and you might be tempted to say you don’t want to spend money on your website right now until the economy fully rebounds.
Don’t fall prey to this mindset! If your business is down you need to REACT – not wait. If you wait, you might not be around to react down the road. This is the PERFECT time to update your website to show customers you are still here, ready to do business.
A website is one of the most effective and cost-effective ways to get your message out there. Use your website to increase your market share. When your competition goes out of business where are their customers going? Are they coming to your highly visible and highly effective website?
I don’t have time
If you have so much business you don’t know what to do with it, that’s great, keep doing what you are doing! But if you are like the majority of businesses and want to increase your market share then FIND THE TIME. It’s all about priorities.
For most companies, key elements of (sales) success are increasing prospects, increasing leads and creating opportunities. A website will help in all of those areas. If you really cannot find the time then make at least a little time to contact a full-service website design and development company who can take the lead for you and get your message out there.
I don’t want to spend the money right now
“A penny saved is a penny earned” – that is one school of thought, but another, more proactive and successful plan goes with the saying of “you have to spend money to make money”.
Saving money is a good thing; so go ahead and lower the electric bill, lower telecomm costs, etc., but when it comes to marketing you must spend money to make more money. A website is a highly effective marketing tool and it is well worth the money you spend on it.
I think my website is just fine
Are you married to it because you designed it or it’s familiar to you? Take a good look at it. Is it truly serving the needs of your customers (or prospective customers)? You may think your website is fine, but do your customers or prospective customers think it is just fine?
Fact: Websites that are maintained and updated often, will get ranked higher by the search engines than stale, outdated websites which means more organic traffic to your website.
So the bottom line is … keep your website updated in order to have one of the best low-cost marketing tools available that will work tirelessly for your business, 24 hours a day, 7 days a week.
If you would like more information on this subject please feel free to give Tracey Hershey a call at (330) 493-9700 or e-mail at thershey@hcd.net.
